Of all the major flavored seltzer brands, Spindrift is the only one to use real fruit juice as the only flavoring ingredient. Isn't that weird? Using real fruit as a flavor seems so obvious.

As we were thinking about this a thought came to mind: are there any classic tales involving fruit that we can spin. And then it hit us, like an apple to the head: Isaac Newton!

What if we showed the falling fruit prompting a revelation about seltzer instead of gravity? That's exactly what we did. And we did it on zero budget in the middle of winter (not apple season).