I was tasked with conceptualizing and directing the very first media of NBA All-Star Jalen "J-Dub" Williams' partnership with Ecko Unltd. The campaign unfolded in three legs: A campaign teaser, a photoshoot, and a mini-doc.

Authenticity was our goal with this one. The teaser follows Jalen in New York, the home of Ecko, as he visits his favorite spots and eventually ending up at the photoshoot. The photoshoot is a reflection of Jalen's partnership with the brand, aiming to be as playful as he is, on and off the court.

Finally, the mini-doc (the bit I'm proudest of) is an honest exploration of Jalen's journey with fashion. With very little direction we emailed Jalen a series of questions and told him to send us back iPhone voice memos. The result is a doc that is built entirely around the answers he recorded for us.