‘REVOLUTIONARY’ SPINDRIFT (SPEC CAMPAIGN) - CREATIVE, VIDEO DIRECTOR, DP, COPYWRITER
SPINDRIFT IS THE ONLY MAJOR BRAND TO USE REAL FRUIT AS FLAVORING.
IF IT’S IN THE RECIPE TO BE BOLD, UNIQUE, AND FRESH… WHY ISN’T THE BRANDING?
REAL FRUIT SHOULDN’T BE REVOLUTIONARY.
THE SPEC TELLS THE SARCASTIC, “REAL” STORY OF ISAAC NEWTON.
INSTEAD OF THEORIZING ABOUT GRAVITY, YOUNG ISAAC REALIZES HE MUST PUT REAL FRUIT IN SELTZER.
OUR SOCIAL CAMPAIGN BRANCHES OFF FROM THE BIT TO SHOW OTHER ICONIC FIGURES ENDORSING THE REAL FRUIT REVOLUTION WITH THEIR FAMOUS QUOTES. THE GOAL WAS TO CONNECT THE OBVIOUS TO THE FAMOUS BY PICKING THE MOST RECOGNIZABLE QUOTES IN HISTORY.
THE PRINT MEDIA RETURNS TO ISAAC, SHOWING STILLS OF HIS JOURNEY TO DISCOVER THE NEXT BIG THING (SPINDRIFT).
THE FINAL DECK WE PITCHED.