The goal with this lookbook was to throw it back to the old, classic Ecko Unltd. media. The early shoots tow the line of cool and random and that's exactly what we did here.

Here's my four selected shots. Done in Brooklyn, NY.

Of all the major flavored seltzer brands, Spindrift is the only one to use real fruit juice as the only flavoring ingredient. Isn't that weird? Using real fruit as a flavor seems so obvious.

As we were thinking about this a thought came to mind: are there any classic tales involving fruit that we can spin. And then it hit us, like an apple to the head: Isaac Newton!

What if we showed the falling fruit prompting a revelation about seltzer instead of gravity? That's exactly what we did. And we did it on zero budget in the middle of winter (not apple season).

The task: create a film to go along with the manifesto written by Cambrooke to show off their new line of supplements for people affected by PKU. With the only creative limit being budget, I decided to come up with an idea achievable entirely in Blender.

The idea of the photo wall reflects Cambrooke's goal of providing a normal and happy life to families. The video shows the classic trope, but examines the wide range of people affected by the possibly deadly disease.

The Trustees of Reservations are in charge of all public parks and reservations in Massachussets.

In Boston, apart from the public gardens, it's hard to imagine that nature is right around the corner—but it is. This was the strategy; that escape is closer than you think, so why not go out and seek it?

While I was working at Thread Collective in New York, we pushed for the throwback collection. When they finally did that collection, I was given the opportunity to direct and photograph the retail shoot.

We had a driver take us around the city from the garment district to the Brooklyn piers. We did it run-and-gun with a DSLR and a remote flash. These are my favorite selections.

Shot BTS on a tape camera and did some light VFX Supervision on set for this project for Ivey, while working at The Ogunlesi Group. I was later asked to edit as well.

Funny enough, we had a practical TV on set but when I reconstructed the scene in Blender it ended up looking better. I also rendered a few shots on the TV model from different angles to give some more variation in the edit.

Super quick and fun design done in Blender and PS for Y2K night at a the Friend bar in Silverlake LA.